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    A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets. However, to truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, both via traditional means such as [...]

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    More executives are working remotely and traveling to attend industry conferences and one-to-one meetings, making mobile-optimized content collateral a new imperative for vendors and their partners. In fact, mobile traffic has nearly quadrupled since January 2011 and accounted for about one in four web site visits in December 2012, according to research from Walker Sands. [...]

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    The Problem: With local searches constituting 24% of all Google queries, and 45% of all Yelp searches happening on a mobile app, the interdependence of brands and local businesses is more evident than ever before. Businesses rely on brands for marketing resources and assets promoting the products and services that bring customers through the door. [...]

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    Email is still a top touch point for all B2B marketing strategies — especially among channel players. Yet even the most subtle nuances can impact whether an email gets opened, or whether it is simply “dead on arrival.” According to new research from Kentico, a web content and customer experience management solution provider, consumers’ engagement […]

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    WebbMason, an integrated marketing solutions and services company, has launched MarketingBench 2.0, an SaaS marketing automation application for the creation, sourcing, deployment and measurement of integrated marketing programs. The solution is designed to help marketers manage print collateral, promotional items and event promotions, as well as digital marketing, in a central location.  “The central principle […]

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    By Jared Shusterman, Managing Partner and CEO, SproutLoud   Triggered marketing — the practice of basing a marketing communication’s content, timing, and delivery medium on measureable events relevant to the consumer — has been around for some time.  Despite that, “less than 20% of marketing organizations today,” are doing it correctly, according to Adam Sarner, […]

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    The Problem: Email is still an important channel for marketers to engage with prospects. However, vendors and partners struggle to fully gauge whether their emails are resonating. This can be caused by the inability to track prospect engagement via email throughout their purchase decision. The Solution: Seventh Sense is a marketing and sales software platform […]

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    Zift Solutions, a leading provider of channel marketing and management solutions, has launched a fully integrated software platform that automates the spectrum of activities required for sales, marketing, and operational processes. Zift Channel as a Service (CHaaS) integrates all of the multiple and traditionally disparate applications modern channel organizations require. As a result, suppliers can […]

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    Averetek, Perks Worldwide (Perks WW), and Birch Worldwide have fully integrated their core products to jointly sell them to businesses looking for channel incentive, channel loyalty and channel marketing solutions. The integrated Campaign Marketplace, a sales and marketing demand generation solution, allows partners to see their available MDF/co-op balance, browse marketplace services like telemarketing, social […]

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    Salesforce, a global leader in CRM, has introduced a new partner relationship management (PRM) app. Sales Cloud Partner Relationship Management, an amalgamation of new and existing Salesforce technologies, is designed to allow companies to build modern, branded partner communities, the company said. A new guided setup wizard will enable channel managers to easily configure, customize and […]

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    Datto, Inc. a leading provider of total data protection solutions, announced the official launch of a new global marketing automation platform to support its 6,000 managed service providers (MSP). MarketNow, which is being run on the MindMatrix platform, enables partners to utilize pre-written content to create campaigns, social media posts, web pages and branded collateral. […]

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    Email fatigue is growing more common for partners as most are now working with many vendors at any given time and end up feeling bombarded by associated, incoming communications. As incoming emails pile up, yours may be completely overlooked. How do you float to the top of their inbox? In this e-book, Channel Maven Consulting shares five […]

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    WinGreen Marketing Systems, Inc., a provider of content marketing, lead generation, and account based marketing services for B2B technology companies, has launched an channel advisory service practice. Services include channel strategy, program and organization development, go-to-market support, partner recruiting and planning, and comprehensive channel marketing support that leverages WinGreen’s full-service marketing functions. The channel advisory […]

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    When a partner recognizes a major opportunity for a vendor to benefit from an unexpected market opportunity, success can hinge on the ability of the brand to help the partner react quickly, efficiently, and effectively. Challenges When Toshiba announced that it was exiting the telecommunications business – suddenly leaving a number of dealers without a […]

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    Problem:  Successfully executing channel marketing initiatives can be a challenge for organizations, large or small. Not only are you relying on partners to actively market your products and generate demand, but do so in a way that represents your brand accurately. The simple truth is that most can’t, due to limited time, skills and resources. […]

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    Channel marketers may finally have their own industry bible. Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives, is the very first book about the profession, say authors Mike Moore, Averetek’s VP of Strategy, and Peter Thomas, the company’s founder and CEO. The just-published book, which explores how to engage channel […]

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    LogicBay Corporation, a company that helps clients build, scale and optimize their sales channels, announced the release of its ChannelStack technology solution. Built on the solid foundation of LogicBay’s Partner Relationship Management (PRM) solution, ChannelStack is designed to help companies achieve revenue growth by providing solutions needed in the sales channel such as partner onboarding, lead flow […]

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    Problem:  At AuDeo, a Barco, Inc. partner specializing in meeting room technology, getting the attention of IT decision makers was becoming increasingly difficult. Product-specific messaging was attracting less interest from potential customers. So AuDeo, a UK-based company, determined that it needed to develop email marketing campaigns highlighting customer stories that focused on solving IT problems […]

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    Star2Star, a provider of full spectrum communications solutions, is enabling its increasingly marketing-aware partners with a comprehensive set of user-friendly channel marketing and management tools. In addition to providing partners with the capability to optimize their own marketing activities, the new solutions also enable the Star2Star marketing team to expand the level of channel support […]