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Comprehensive Roll-Out Campaign Boosts Adoption Of TBI Partner Marketing Center
Six months into the launch of a GDPR-compliant through-channel marketing automation (TCMA) tool, TBI, the privately-owned master agent of technology solutions, is describing the initiative as a...
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Ingenico Group Debuts Channel Marketing Platform To Drive Partner Growth
Ingenico Group, a payment solution vendor, has launched its new partner marketing platform, Marketing EDGE. Designed to provide access to a suite of marketing tools and collateral, Marketing EDGE helps...
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xAmplify Earns Certified Integration Designation With Marketo Engage; Added...
xAmplify, a through-channel marketing automation (TCMA) solution provider, has announced its certified integration with Marketo Engage and addition to the LaunchPoint by Marketo ecosystem. xAmplify’s...
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Axcient Offers Marketing Enablement Portal To Help MSPs Drive More Sales
Axcient, a business availability and cloud migration solutions provider, has introduced a new marketing enablement tool for its partner community. The Axcient Marketing Portal (AMP) enables managed...
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Cisco Enhances Marketing Velocity Program To Follow B2B Buyers’ Digital Journey
For any channel marketer trying to compete with Cisco’s Marketing Velocity program, the IT, networking and cybersecurity solutions provider isn’t making it easy. In addition to connecting and...
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Heather K. Margolis: It’s Time To Think Differently About Partner Demand...
Heather K. Margolis, founder and CEO of Channel Maven, is a renowned member of the channel marketing vanguard. At companies including EMC, EqualLogic and Dell, she spearheaded initiatives that resulted...
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Latest ZINFI Platform Supports Fully Automated, Attribution-Driven TCMA...
ZINFI Technologies, a unified channel management (UCM) solutions provider, has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11. The new platform includes...
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Impartner Completes Acquisition of TIE Kinetix’s Channel Marketing and Demand...
Impartner, the channel management platform and partner relationship management (PRM) provider, has completed its acquisition of the through channel marketing automation (TCMA) business from TIE...
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Brother’s New Partner Portal Strives To Support Channel’s Digital Transformation
Brother International Corporation has launched a new online partner portal that consolidates Brother’s comprehensive suite of partner products, tools and training into an intuitive, companywide partner...
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Lumen Strives To Boost Partners’ Marketing Capabilities With New Portal
Lumen Technologies, an enterprise technology platform provider, is striving to boost the marketing capabilities of its channel ecosystem with the launch of a new partner portal. Working with an...
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