Clik here to view.
Refining Localized Marketing To Boost Channel Revenue
A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets....
View ArticleClik here to view.
Mobile-Optimized Content Becoming A New Imperative For Channel Marketers
More executives are working remotely and traveling to attend industry conferences and one-to-one meetings, making mobile-optimized content collateral a new imperative for vendors and their partners. In...
View ArticleClik here to view.
SproutLoud Offers Localization Tools To Empower Channel Marketers
The Problem: With local searches constituting 24% of all Google queries, and 45% of all Yelp searches happening on a mobile app, the interdependence of brands and local businesses is more evident than...
View ArticleClik here to view.
Only 10% Of People Read All Email Marketing Messages, Study Reveals
Email is still a top touch point for all B2B marketing strategies — especially among channel players. Yet even the most subtle nuances can impact whether an email gets opened, or whether it is simply...
View ArticleClik here to view.
WebbMason Unveils New Cross-Channel Marketing Automation Platform
WebbMason, an integrated marketing solutions and services company, has launched MarketingBench 2.0, an SaaS marketing automation application for the creation, sourcing, deployment and measurement of...
View ArticleClik here to view.
Channel Wide Triggered Marketing: A Precedent In Data Collaboration Between...
By Jared Shusterman, Managing Partner and CEO, SproutLoud Triggered marketing — the practice of basing a marketing communication’s content, timing, and delivery medium on measureable events relevant...
View ArticleClik here to view.
Seventh Sense Helps Analyze Email Engagement
The Problem: Email is still an important channel for marketers to engage with prospects. However, vendors and partners struggle to fully gauge whether their emails are resonating. This can be caused by...
View ArticleClik here to view.
Zift Solutions Offers Channel-as-a-Service to Simplify App Integration
Zift Solutions, a leading provider of channel marketing and management solutions, has launched a fully integrated software platform that automates the spectrum of activities required for sales,...
View ArticleClik here to view.
Averetek, Perks Worldwide, and Birch Worldwide Integrate Products
Averetek, Perks Worldwide (Perks WW), and Birch Worldwide have fully integrated their core products to jointly sell them to businesses looking for channel incentive, channel loyalty and channel...
View ArticleClik here to view.
Salesforce Introduces Sales Cloud Partner Relationship Management App
Salesforce, a global leader in CRM, has introduced a new partner relationship management (PRM) app. Sales Cloud Partner Relationship Management, an amalgamation of new and existing Salesforce...
View ArticleClik here to view.
Datto’s MarketNow Program Offers Concierge-Supported Marketing Automation...
Datto, Inc. a leading provider of total data protection solutions, announced the official launch of a new global marketing automation platform to support its 6,000 managed service providers (MSP)....
View ArticleClik here to view.
Master the Art of To-Channel Marketing: Engage and Empower Channel Partners
Email fatigue is growing more common for partners as most are now working with many vendors at any given time and end up feeling bombarded by associated, incoming communications. As incoming emails...
View ArticleClik here to view.
WinGreen Marketing Systems Launches Channel Advisory Service Practice
WinGreen Marketing Systems, Inc., a provider of content marketing, lead generation, and account based marketing services for B2B technology companies, has launched an channel advisory service practice....
View ArticleClik here to view.
With ZINFI Support, NEC and Partner Teleco Collaborate To Successfully Seize...
When a partner recognizes a major opportunity for a vendor to benefit from an unexpected market opportunity, success can hinge on the ability of the brand to help the partner react quickly,...
View ArticleClik here to view.
TIE Kinetix All-in-One Partner Automation Platform Enables Seamless Channel...
Problem: Successfully executing channel marketing initiatives can be a challenge for organizations, large or small. Not only are you relying on partners to actively market your products and generate...
View ArticleClik here to view.
ChannelChat: Mike Moore and Peter Thomas, authors of Marketing Multiplied,...
Channel marketers may finally have their own industry bible. Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives, is the very first book about the...
View ArticleClik here to view.
LogicBay Launches ChannelStack: Integrates Best-of-Breed Technologies into...
LogicBay Corporation, a company that helps clients build, scale and optimize their sales channels, announced the release of its ChannelStack technology solution. Built on the solid foundation of...
View ArticleClik here to view.
ZINFI Channel Marketing Automation Helps Barco Partner AuDeo Win IT Client...
Problem: At AuDeo, a Barco, Inc. partner specializing in meeting room technology, getting the attention of IT decision makers was becoming increasingly difficult. Product-specific messaging was...
View ArticleClik here to view.
Star2Star Implements Zift Platform to Support Marketing-Oriented Partners
Star2Star, a provider of full spectrum communications solutions, is enabling its increasingly marketing-aware partners with a comprehensive set of user-friendly channel marketing and management tools....
View ArticleClik here to view.
ESET Marketing Center Eases Partner Co-Branding, Campaign Execution, Prospect...
ESET, an IT security company, is empowering its partners and resellers in North America by providing access to a complete end-to-end marketing partner automation platform. The ESET Marketing Center,...
View Article