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New Week-Long Webinar Series Reviews How Brands Master Channel Partner Marketing
Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting a week-long webinar series addressing the increasingly level of attention that companies are investing in channel marketing best...
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Datto Expands MarketNow Channel Support Program with Four New Offerings
Datto, Inc. a leading provider of total data protection solutions, has expanded its MarketNow program with four new marketing concierge service packages. The service packages, all provided by...
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Ingram Micro Boosts Partner Enablement with New Digital Marketing Platform
Ingram Micro has launched a new digital marketing program. Designed to enable channel partners to establish a meaningful digital presence for their brands, Ingram Micro Partner Connect simplifies the...
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Forrester Infographic Provides Overview of Expanding Ranks of Channel...
Forrester Research has published an infographic offering a fairly comprehensive view of the companies providing channel software today. The 106 companies, ranging from large enterprise software vendors...
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How Auto Brands Drive Local Marketing Impact For More Profitable Dealer...
By Trae Clevenger, chief strategy officer, Ansira There’s a quiet evolution taking place in channel marketing. Brands that want to boost local marketing impact have realized that they need to better...
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Seven Corners, a Travel Insurance Provider, Implements TCMA Solution to...
The thought that an unexpected illness or accident could ruin a vacation may cross the mind of many travelers. But Seven Corners, an international travel insurance and specialty benefit management...
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Channel-Expert Agencies Expected To Play Even Bigger Role In Partner Programs
Moderating a panel of channel-fluent marketing agency executives at the B2B Marketing Exchange conference in Scottsdale last month, Jay McBain, Forrester’s principal analyst – channels, partnerships...
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BrandMuscle Seeks Growth Boosting Capabilities Of Holistic TCMA Solutions And...
For BrandMuscle, an integrated local and channel marketing solution and services provider, Forrester’s 2018 report on the growth of both through-channel marketing automation (TCMA) technology and...
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Zift Solutions Introduces All-In-One Platform To Support Critical Channel...
Zift Solutions, an enterprise channel management solution provider, introduced an all-in-one platform at an executive summit it hosted last month. ZiftONE is a comprehensive platform that connects and...
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Veeam Boosts Partner Program With New Learning Platform, Expanded Marketing...
Veeam Software, a backup solutions provider, has made a number of enhancements to its North American ProPartner program. As a 100 percent channel company, Veeam is making major investments in its...
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Comprehensive Roll-Out Campaign Boosts Adoption Of TBI Partner Marketing Center
Six months into the launch of a GDPR-compliant through-channel marketing automation (TCMA) tool, TBI, the privately-owned master agent of technology solutions, is describing the initiative as a...
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Ingenico Group Debuts Channel Marketing Platform To Drive Partner Growth
Ingenico Group, a payment solution vendor, has launched its new partner marketing platform, Marketing EDGE. Designed to provide access to a suite of marketing tools and collateral, Marketing EDGE helps...
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xAmplify Earns Certified Integration Designation With Marketo Engage; Added...
xAmplify, a through-channel marketing automation (TCMA) solution provider, has announced its certified integration with Marketo Engage and addition to the LaunchPoint by Marketo ecosystem. xAmplify’s...
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Axcient Offers Marketing Enablement Portal To Help MSPs Drive More Sales
Axcient, a business availability and cloud migration solutions provider, has introduced a new marketing enablement tool for its partner community. The Axcient Marketing Portal (AMP) enables managed...
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Cisco Enhances Marketing Velocity Program To Follow B2B Buyers’ Digital Journey
For any channel marketer trying to compete with Cisco’s Marketing Velocity program, the IT, networking and cybersecurity solutions provider isn’t making it easy. In addition to connecting and...
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Heather K. Margolis: It’s Time To Think Differently About Partner Demand...
Heather K. Margolis, founder and CEO of Channel Maven, is a renowned member of the channel marketing vanguard. At companies including EMC, EqualLogic and Dell, she spearheaded initiatives that resulted...
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Latest ZINFI Platform Supports Fully Automated, Attribution-Driven TCMA...
ZINFI Technologies, a unified channel management (UCM) solutions provider, has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11. The new platform includes...
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Impartner Completes Acquisition of TIE Kinetix’s Channel Marketing and Demand...
Impartner, the channel management platform and partner relationship management (PRM) provider, has completed its acquisition of the through channel marketing automation (TCMA) business from TIE...
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Brother’s New Partner Portal Strives To Support Channel’s Digital Transformation
Brother International Corporation has launched a new online partner portal that consolidates Brother’s comprehensive suite of partner products, tools and training into an intuitive, companywide partner...
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Veeam Boosts Partner Program With New Learning Platform, Expanded Marketing...
Veeam Software, a backup solutions provider, has made a number of enhancements to its North American ProPartner program. As a 100 percent channel company, Veeam is making major investments in its...
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